EasiYo Yogurt Socials

Design - Copywriting - Social Media Management

Working on EasiYo Yogurt’s global social media content creation project was a rewarding experience that pushed creative boundaries on a budget.

EasiYo wanted to improve its social media presence across NZ, Australia, the US, and the UK. Collaborating closely with the marketing team, I led the design and copywriting of 8-10 tailored social posts per month for Instagram and Facebook. This involved managing the content calendar, scheduling, posting, and designing ads for selected posts. Whilst working within legal frameworks, we elevated Easiyo’s global presence and promoted the benefits of homemade yogurt in a fun and relatable manner.

EasiYo Chaffles
Text mock up of Chaffles copy
EasiYo Fish Tacos
Mock up of Fish Tacos text
EasiYo parfait recipe photo
EasiYo Parfait text
Cultures Unlocked Illustration
Bircher Muesli recipe social post
Coconut yogut feature flavour social post
EasiYo Fathers Day recipe photo
EasiYo Gingerbread feature flavour
Cheese and bacon scroodle recipe

    • Copywriting & Design: Creating fun and engaging monthly social media content that aligned with EasiYo's overall strategy.

    • Collaboration: Worked closely with the EasiYo marketing team to align social media content with overall brand strategy.

    • Social Media Management: Scheduled and boosted posts across various platforms to maximise reach and engagement.

    • Content Localisation: Tailored content to suit the cultural preferences of audiences across four different countries.

    • Adobe Creative Suite
      Photoshop InDesign, Illustrator, After Effects

    • Social media platforms

    • Facebook Business Suite

At: Q Brand Builders 2020-2023

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